Tuesday, October 05, 2004

Athens Olympic Firsts

Now that the spotlights are switched off and the Games are over, we are all left with a sweet hangover for what we experienced here in August and September. Everything was exceptional, I am so glad I was a tiny part of the Greatest show on Earth!
I have made a short list of Athens Olympic firsts, I will share it with you, they are listed with no particular order:

  • Most money spent on security (although this will be broken on the next Olympics)
  • Most countries participating
  • Most women athletes participating
  • First time a DJ was used in the parade of the athletes during the Opening Ceremony (DJ Tiesto)
  • More hours of TV coverage with the best ratings for Olympic Games
  • First time that stamps with Olympic medalists were on sale on the day after the corresponding medal ceremony, well done ELTA! (Greek postal service)
  • Spectators went to all the Olympic sites exclusively by public transport since access by private cars was not allowed in a large area around each venue
  • A truly amazing Opening Ceremony, that managed to receive the unanimous praise of the World
  • For the first time the Olympic flame traveled to all 5 continents, even to places that it has not been before (i.e. South Africa, India and Brazil), reaching a total of 260 million people
  • First time that the website of the Games was truly tri-lingual (Greek, English, French)
  • First time that online and offline branding of materials related with the Games was in synch

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